Melbourne DCD and Raritan DCIM Share Same View of Asia Pacific Market

Minder Singh
November 4, 2013

Recently, our own James Cerwinski (2nd from right in this pic) completed a long flight to attend DCD Melbourne to support our team from Australia. James is one of Raritan Americas’ DCIM thought leaders.

As an international company, Raritan is wired into the differing needs of data centers around the world. The DCD Melbourne website gave clues to the perceived needs in the data center community of Australia. Here’s a snippet from the home page of the Melbourne show:

“As a city with a heritage in telecommunications, finance, technology and services, the data center revolution presents the opportunity to showcase Melbourne’s capabilities beyond its borders. Census analysis indicates that Victoria accounts for around one-third of Australasia’s asset base and that both new build and refit/refresh will continue to represent key requirements for this market.” (emphasis is ours)

Frank Huang, Product Marketing Manager of Raritan Asia Pacific (pic below) takes a more granular view and comes to a similar conclusion.

“In the Asia Pacific Rim, a lot of vendors are focused on DCIM space. Most are pushing a total solution rather than building their data centers from the ground up. Roughly 70% of the companies they’re targeting are small and medium businesses rather than huge data centers. So their budgets will not allow a total DCIM solution. The solution for most of these companies is a refit/refresh so they can more carefully move to DCIM.

“Raritan has a different approach. While we start with the overall vision of DCIM, we work in a consultative way with the customer’s total picture in mind. Often we start with power management.”

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