The Raritan Blog

Google's Data Center

Greg More
October 23, 2012

Google was in the news this week wasn’t it? First, there was the intentional release of photos from inside their data center and stories about their data centers from journalists such as Steven Levy. Then there was the unintentional premature earnings release by RR Donnelley indicating earnings per share of $9.03 instead of the market expectation of $10.65 causing the stock price to fall $68.10 or 9% before trading was halted.

Scattered among the many photos of Google data centers were a few Easter eggs*. My  favorite was the “Super Secret Strategic PUE Plan.” I’ve checked with our Power IQ energy management software product manager to learn whether Power IQ can calculate a PUE less than 1.0. He assures me that if Google can achieve a PUE less than 1.0 our Power IQ will be able to calculate it.

According to the May 2009 “The Datacenter as a Computer: An Introduction to the Design of Warehouse-Scale Machines” by Googlers Urs Holzle and Luiz Barroso, “The computing platform of interest no longer resembles a pizza box or a refrigerator but a warehouse full of computers … We must treat the data center itself as one massive warehouse-scale computer.”

The “one massive warehouse-scale computer” is composed of what Raritan has articulated as the concept of “smart racks.” A data center, whether a room or an entire building, is all about what is happening at the rack. Obviously, this is where the actual computing is taking place. It is also where the vast majority of the power is being consumed, or should be. It is the web of communications within the data center, within the organization, and for communications with the rest of the world. If this kingdom of IT is not properly protected and maintained there can be very serious consequences.

If you would like to learn more about smart racks, read the Raritan smart racks article.

*source: www.geek.com/articles/geek-pick/10-easter-eggs-from-inside-a-google-data-center-20121018/ . You can see more Easter eggs at: https://mashable.com/2012/10/18/google-data-center-easter-eggs/.

Paragon II Release 4.8.2 with support for high definition DDC adapters - Now Available

Paula Alves
October 17, 2012

Paragon II Release 4.8.2 provides several enhancements and maintenance items – particularly the release of high definition DDC adapters.  These new DDC adapters support widescreen resolutions for 21” and 23” LCD displays:

• DDC-1080P – DDC adapter for 1920x1080  with a 16:9 ratio
• DDC-1920 – DDC adapter for 1920x1200 with a 16:10 ratio

This new release also provides a SwitchMan USB “front-end” to the P2-EUST User Station.

The upgrade is free for customers.  It is recommended that all customers upgrade to this new release.

Please reference the release notes for more information on these new enhancements and included maintenance items.

Release 4.8.2 firmware and documentation can be accessed at Raritan’s Paragon II support page:  https://www.raritan.com/support/Paragon-II/.

Deploying High Power in Data Center Racks

Greg More
October 11, 2012

Today, data center equipment racks require more power than ever before.  The reasons for this come under two general headings: the still-growing need for computing power and the push toward virtualization and consolidation. 

The decision to ramp up power provisioning generally comes from senior management. This is often because systems start to become strained, threaten performance, and the need for more server equipment brings with it a higher power demand. In addition to reducing the additional cost of that power, management may want to try to reduce their power consumption for corporate green initiatives.  

Computing Power Demands Keep Growing
Trading companies, for example, have massive compute power needs, as their competitive advantage relies on running many different algorithms on vast amounts of data with very fast processors. In this environment, tenths of a second can make a difference between profit and loss. Enormous data volumes, growing in storage area networks (SANs), are also driving the demand for high power. SANs also grow as industries are required to keep more data by such regulation as Sarbanes-Oxley.  

Colocation Facilities, Servers are Consolidated
These two needs—for computing power and cost savings—may be met at the facility level by consolidating whole data centers and colocation sites. Think of social media and online auction companies that have grown so fast that they have been forced to deploy their IT assets in a number of rented facilities.  Some of these companies now find that having data centers scattered all over really isn’t the most efficient way to cut down on power consumption or to manage equipment and personnel.  So they consolidate data centers into fewer locations and reduce total power consumption, but in each remaining center, that power draw may actually go way up because they are more densely packing racks.  

Up to 42 1U-format “pizza box” servers or a few high-performing blade servers may be stacked in a rack, and some racks go even higher. The densely concentrated processors can draw quite a bit of power. 

Raising Power Delivery: Voltage or Amps?
Given the choice of raising power delivery to racks by upping voltage or amperage, voltage carries some significant advantages. 

First, it may save you some rewiring. That’s because wire gauge isn’t determined by voltage; it’s determined by current.  So if you can move from, say, a 120V, 20A power feed to a 208V, 20A power feed, you can use the exact same cable and deliver roughly 75% more power. 

Admittedly, 208V single phase is not what we would consider high power these days.  Today, high power probably falls more towards three-phase 208V, which delivers three circuits instead of just one, or even 400V, where we get three circuits of 230V at the PDU itself.  So the higher voltages and these three-phase systems are a nice way to deliver a lot of power to a rack with little or no wiring changes, depending on what you already have and how you change the infrastructure in your data center. 

From Single-phase to Three-phase Power Cabling
If you were going to change your voltage from, say, 208V single-phase to 208V three-phase, you would need to rewire and therefore temporarily move your servers onto a different area. The advantage here is that those three-phase wires are contained in one cable that’s only slightly larger than the single-phase cable it replaces. And that, in turn, is a relatively simple change, and you are not adding many new cables that block the cooling airflow under the data center’s raised floor. 

It’s a great idea to make these kinds of changes when you add or change out capacity, bringing in the new servers and then cutting over from the old racks to the new. Over time, you proceed to change out those old servers as well. 

Solving for Higher Wattage = Higher Heat
Another factor that you need to consider is heat. With IT equipment, 1 watt of power consumed generates 1 watt of heat, so as watts go up, so does your data center temperature. You may be able to deploy more power through higher voltage, for example, but your cooling system has to have enough capacity to take out this additional heat as well.  

We’ve seen customers dramatically reduce their power consumption and solve the heat problem by retrofitting existing data centers. One in downtown Manhattan changed their cooling to include air-side economizers, which bring in cooler outside air instead of running air conditioning units. They also brought in efficiency through our equipment, and through more efficient IT equipment from various vendors. It took lots of planning, since as a financial services firm they could not miss a day of trading for cutover. Over more than a year, however, they pulled their power consumption down dramatically. 

Complimentary passes available for end users for the October 16th DCD Chicago show

Dorothy Ochs
October 9, 2012

End users are invited to attend the upcoming DatacenterDynamics Chicago on October 16th. Attend our presentation featuring Bank of Canada and stop by our booth to see our latest solutions and enter a raffle drawing for a new iPad. Simply contact us.

Presentation Details

• Time: 12:50 - 13:30
• Location: Hall 2
• Speakers: Jeff Birch (Senior IT Principal Consultant, Bank of Canada) & Khaled Nassoura
• Title: This is the real deal, a real-world experience of a financial institution choosing and implementing a DCIM solution.
• Abstract: There has been a lot of buzz, hype, and confusion around DCIM (data center infrastructure management) software that has been created by both vendors and industry analysts in the past year. In this session, you will learn directly from data center architects and managers how they went about selecting a DCIM solution suite to bridge the gap between facilities and IT, streamline the process for moves/adds/changes, increase asset tracking accuracy, and reduce costs in their data center

Event Website: http://www.datacenterdynamics.com/conferences/2012/chicago-2012

The Power to Change Data Center Power Management

October 4, 2012

A recent article in the New York Times, Power, Pollution and the Internet by James Glanz, took a hard look at data center power practices.  

In contrast to the article’s assumption around energy, we know that data centers are clamoring for more efficient ways to manage their power usage - it’s their number one expense. If you don’t mind taxing the Internet to download about 100 terabytes of data, Google the phrase “data center power management.”  You’ll see at least 20 companies vying to offer solutions for power management software.  With demand comes invention. For instance, intelligent power distribution units (iPDUs) that help data center managers get incredibly granular information that lets them: 

• Make informed capacity planning decisions
• Efficiently utilize power resources
• Improve uptime and staff productivity
• Save power and money
• Measure PUE (Power Usage Effectiveness) and drive green data center initiatives

As a measure of interest in this area, keyword searches on Google around data center energy management were over 720+, data center energy were over 2,900 and combinations of these terms fell into the 3000+ over the past 30 days. The vast majority of these would have been data center leaders looking for help to solve the problem the New York Times article wrote about. 

If that many people are looking to solve the issue every 30 days, and if inventive companies like Raritan are working on solutions, then the outlook for the data management industry isn’t bleak - more very engaged and aware.

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