-- Raritan's Partner Advantage Program is one of only 10 Gold 5-Star Winners for Overall Best Programs --
SOMERSET, N.J. (March 31, 2008) - Raritan today announced that it has been recognized by CMP Channel's VARBusiness as one of North America's top information-technology vendors for its Partner Advantage program.
Raritan was awarded this year's highest honor, a Gold 5-Star Overall Winner in VARBusiness' 2008 Partner Program Guide -- which acknowledges the commitment and strength of a vendor's partner program for its Channel resellers, IT integrators and technology consultants. In addition, Raritan was certified a Silver 5-Star winner in five out of six categories -- Sales Support, Marketing Support, Partner Profitability, Channel Operations and Communication.
"The quality of a vendor's partner program reflects the true commitment they have to the thriving Solution Provider Channel, and this year's 5-Star Partner Program Guide winners are the cream of the crop of channel-friendly vendors," said Robert C. DeMarzo, vice president and editorial director, CMP Channel. Of the hundreds of vendor program entries reviewed for this year's guide, Raritan was one of the top 10 Gold 5-Star Overall Winners chosen.
"We strive to constantly improve our channel support and the profitability of our partners," said Gary Marks, Vice President of Sales and Channel Management for Raritan. "The Raritan Partner Advantage Program reflects Raritan's strong commitment to the channel. We have been a successful channel-centric company for more than two decades by generating demand and proactively helping our partners grow their revenues with us. It is a great honor to be recognized by this prestigious VARBusiness award."
The four-tier Raritan Partner Advantage program, introduced last year, is designed to offer more support to partners and encompass a broader group of partners.
The program provides partners direct access to Raritan's sales and marketing resources to help close opportunities -- including local sales and pre-sales technical support; and offers demo equipment at a substantial discount, and margin protection via Raritan's Deal Registration portal. Raritan's Partner Portal gives partners a centralized place to obtain information and on-line training, and manage marketing activities.
The Annual VARBusiness Partner Program Guide appears in the March issue of VARBusiness, and can be found online at www.channelweb.com.